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BUCHAREST, 12 November 2026 - Hellas Direct is bringing a new way to buy and pay for car insurance directly to Romanian drivers. With the launch of its online insurance offering at hellasdirect.ro, consumers can now purchase RCA insurance directly from the company and access FlexiPay, its groundbreaking payment solution that lets them spread the cost of annual car insurance across 12 monthly payments, using just a debit card. No banks. No loans. No credit checks. And 100% approval for everyone.
The launch marks a major milestone for Hellas Direct in Romania, bringing its innovative approach to insurance directly to consumers and challenging one of the industry's most established conventions: paying for an entire year of car insurance upfront.
Car insurance is changing. And now it's just a few clicks away
Romanians already pay monthly for many everyday expenses. So why should car insurance be different? With FlexiPay, Hellas Direct is bringing that same flexibility to an essential part of car ownership. Drivers can now visit hellasdirect.ro, get their RCA insurance online and choose to split the cost into 12 automatic monthly payments, without having to pay the full annual amount upfront.
And unlike traditional instalment or financing solutions, FlexiPay removes the usual barriers that can make paying monthly complicated.
The benefits are simple:
12 monthly payments: Spread the cost of annual RCA insurance across the year, making it easier to manage the household budget.
100% approval: Anyone with an eligible debit card can access the payment plan, without a credit check or financial assessment.
No banks, no loans, no credit cards: No borrowing, financing applications or complicated approval processes.
Just a debit card: The first payment is made at purchase, and the remaining payments are collected automatically each month.
Roadside assistance included: One year of roadside assistance in Romania at no additional cost.
Customers also receive notifications ahead of their monthly payments, giving them visibility over their expenses and greater peace of mind.
Bringing a game-changing solution directly to Romanian consumers
FlexiPay has already challenged conventional insurance payment models in Romania. Now, by making it available directly through its own online platform, Hellas Direct is taking that transformation a step further. Romanian drivers can access the entire experience themselves, from getting an insurance quote and purchasing their RCA policy to selecting FlexiPay and managing their payments.
A few clicks. A debit card. A full year of insurance, paid monthly
This direct digital experience reflects Hellas Direct's ambition to remove unnecessary complexity from insurance and give consumers greater freedom over how they buy and pay for their coverage.
“For too long, drivers have been expected to pay for an entire year of insurance upfront, while paying monthly often meant dealing with banks, loans or credit checks. We challenged that model with FlexiPay. Twelve monthly payments, 100% approval, no credit cards, no credit checks, no loans. Just a debit card. We've changed how people pay for car insurance, and now we're putting that freedom directly in their hands,” said Alexis Pantazis, Co-Founder and Executive Director at Hellas Direct.
“Making FlexiPay available directly online is a major step forward for us in Romania. Anyone can now visit hellasdirect.ro, buy their RCA insurance and spread the cost across 12 monthly payments, in just a few clicks. We're removing unnecessary barriers and giving Romanian drivers a simpler, more flexible way to get insured. This is exactly the kind of experience we want to build: less complexity, greater freedom and better solutions for everyone,” said Emilios Markou, Co-Founder and Executive Director at Hellas Direct.
A new chapter for Hellas Direct in Romania
The launch of its direct online offering is a significant step in Hellas Direct's expansion in Romania, strengthening its presence in the market and establishing a direct relationship with Romanian consumers. With more than 1.5 million customers across Greece and Romania, Hellas Direct has built its business around challenging traditional insurance practices and using technology and data to deliver simpler, more accessible and more flexible solutions.
The company is launching its direct offering with RCA insurance, with plans to expand its Romanian product portfolio to include CASCO and home insurance. With FlexiPay now available directly online, Hellas Direct is bringing its vision for a different kind of insurance experience to more Romanian drivers, putting simplicity, accessibility and flexibility at the heart of car insurance.
About Hellas Direct
Hellas Direct is a digital-first insurance company using technology and data to make insurance simpler, more affordable and accessible. Founded in 2012, the company serves more than 1.5 million customers across Greece and Romania.
In Romania, Hellas Direct offers RCA insurance and innovative digital solutions, including FlexiPay, which allows customers to spread the cost of annual car insurance across 12 monthly payments using a debit card, without banks, loans or credit checks. The company plans to expand its local portfolio with additional products, including CASCO and home insurance.
In 2025, the Financial Times named Hellas Direct among Europe's 1,000 Fastest Growing Companies for the fifth time. The company continued to earn recognition in 2026, ranking 49th on the Financial Times Europe's Long-Term Growth Champions 2027 list.
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